Client Relationships

Client relationships are the greatest asset a design business can have.  Make sure your clients receive perfection in project delivery, in value and in service.  Find out how to establish successful relationships at this 3 hour masterclass which will cover:

• What clients want, and why they don’t always get it
• The sales matrix – why clients are critical to future success
• The four key client categories
• Individual-to-individual and corporate-to-individual campaigns in your marketing programmes
• Satisfaction and retention – reaction vs pro-action
• How to proactively develop clients

Your tutor: Shan Preddy, Preddy & Co

Shan Preddy is a Partner of PREDDY&CO. She is a business consultant, trainer and writer who specialises in working with design firms.  As well as providing strategic marketing consultancy and presentation, sales and negotiation skills training for PREDDY&CO’s clients, Shan regularly speaks at international congresses and she delivers best-selling seminars and workshops around the world.

Shan Preddy is the author of two design-sector books: How to Run a Successful Design Business and How to Market Design Consultancy Services, both published by Gower under the Design Council imprint.  She is a member of the Advisory Board of the UK Design Alliance, which promotes and delivers improves skills through its Good Design Practice campaigns, and she is an accredited consultant on the DBA (Design Business Association) Experts’ Register.

Her professional memberships include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is an Elected Associate of D&AD and a Fellow of the Royal Society for Arts.

The masterclass programme is part of Design Exchange, the Design Event professional development programme supported by One North East, in association with Design Network North and is a Solutions for Business Product. The programme is also supported through a grant from the Design Council, which aims to boost some of the design promotion initiatives that design bodies and networks are already undertaking - helping them reach a wider audience of design buyers and users. Design Event is one of a number regional and national design organisations which has been awarded a grant to provide opportunities for designers to communicate the value of design and improve the reach of that message locally, regionally and nationally.

www.design-event.co.uk